The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of online gambling, has grown exponentially lately. A significant driver of the growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions depending on the traffic or
The digital advertising landscape is increasingly dominated by programmatic advertising, a way that automates the selling and buying of online ad space. At the heart of the ecosystem are two critical components: dsp vs ssp. Both play essential roles in connecting advertisers with publishers, however they operate on opposite sides with the transacti
In today’s digital age, businesses rely heavily on internet marketing to reach and build relationships their audience. But how do companies determine their digital marketing efforts are effective? The answer lies in digital analytics for marketing. This field has evolved into a critical component of marketing strategies, providing businesses with